Marketing plan Essay - 1269 Words

1. Background Innisfree is a natural brand that shares the benefits of nature from the pristine island of Jeju allowing for vibrant beauty and pursues an eco-friendly green life to preserve the balance of nature. Innisfree’s snail mask, which is our new product, is this marketing plan’s character. Snail Mask is very popular and its market growth is stable because snail mask is very useful to protect and repair the skin. Our target market is the middle class and the reaches of customers are both female and male. Also, age distribution is about 21 to50 years old. Besides, the competition of the marketing is come from different countries such as Etude house, Nature republic in Korea, Shu uemura Shiseido in Japan and Lancà ´me, Estee lauder†¦show more content†¦People in Hong Kong have a requirement of high quality skin care product .They have confidence of the Korea brand and easy to build brand image and loyalty. Furthermore, no matter male or female, they maintain their skin by using skin care products. So we choose the target customer in Hong Kong as the product is relatively easy to enter the market and help company to earn profit. On the contrary, we do not choose the target customer in China. It is because we hope the snail can first try the temperature of a smaller market. 6. Promotion tools Advertising Endorser Invite Korean popular idols - Kang Gary and Song ji hyo. They play as Monday couple of running man which is the popular TV program in Korea and Hong Kong. As our product is suitable for both male and female, our promotion firstly focus on couples’ market of Hong Kong. Their couple’s images are suitable for promoting our product. We will ask them to come to Hong Kong to promote the snail mask. Mtr Station and Bus stop Set a poster at the light box of mtr station and bus stop. Transportation can easily contact with target market, because there are strong flows of people at each public transport confluence, The probability of contacting target customer will be increase. Facebook Because facebook is the most popular social website in the world, the number of users accounted for 16% of the world, at Hong Kong it hasShow MoreRelatedA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesthe governmental legal requirements and, on the other hand, defines the organization’s policy administration. For a triumphant marketing plan, understanding the government legal approaches allows for efficient operation and inter-relationship with other organization. Similarly, internal legal policies allow the company to uphold its operation in a set manner. 4.0: Marketing Audit A market audit process is a tool that can never be neglected despite the situation. However, very few companies carryRead MoreMarketing Plan For A Small Business2998 Words   |  12 Pagesin detail. †¢ The benefits of TQM when implementing the strategic plan to meet goals or increasing profit within a small business. †¢ The economy’s motivation of small businesses stability as compared to large businesses that are well established, also the financial assistance of other organization including the government. †¢ Different categories of a company and the importance of CRM to any size business. †¢ To compare the marketing plan of a small business and a large business where it reflects theRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? 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A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling. The marketing plan can function from two points: strategy and tactics (P. Kotler, K.L. Keller). In most organizations, strategic planning is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look atRead MoreMarketing Planning : The Marketing Plan Essay1545 Words   |  7 PagesTo attract mixed segment ther is need to marketing planning is indeed the key to the whole marketing process. The marketing objectives state just where the company intends to be; at some specific time in the future. James Quinn succinctly defined objectives in general as: Goals state what is to be achieved and when results are to be accomplished, but they do not state how the results are to be achieved. They typically relate to what products will be where in what market. They are essentiallyRead MoreMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aimRead MoreMarketing Plan1891 Words   |  8 Pagesa breakeven point in the second year after opening the store and become profitable in the third year of being in this business. In the first year, our profits will be low, due to low sales and high distribution, inventory, marketing and advertising and sales expenses. Marketing expenses will be very high in the first year. We have to inform the customers about this new product and get the consumers to try out this new concept. It will take â€Å"Just passin’ Thru† some time to build up the customer base

Play Assessments And Developmental Skills - 710 Words

In this article reviewed titled â€Å"Play Assessments and Developmental Skills in Young Children With Autism Spectrum Disorders† written by J. Pierucci, A. Barber, A. Gilpin, M. Crisler, and L. Klinger research diagnostic evaluations that include the assessment of play. Understanding the role of play in regards to the autism spectrum disorder (ASD) is essential in developing communication skills to enhance social interaction is essential. The authors examined various aspects of play, draw from play competencies, and design interventions for successful outcomes of goals. In addition, how to measure the correlation between play and developmental skills that correlates with specific play composites. These essential dynamics provided correlation between play behaviors in the development of social skills of children with autism. The crux of the research and the findings in this study are the variety of measures used performing ASD diagnostic evaluations (Pierucci, Barber, Gilpin, Crisler, Klinger, 2015, p. 41). These diagnostic measures are vague because the observer not the observed determines levels of play. Furthermore, the child with autism is unable to communicate a genuine interest or lack of interest in the particular play strategy. In retrospect, play if the child is not correctly measured for their play style, then the strategy is limited at best. Therefore making it imperative to understand the significance of a pre-and post-assessments enable to match the child’sShow MoreRelatedEvaluation Of The And Emotional Development919 Words   |  4 PagesThroughout the assessments, I found Julia to be average or superior to developmental milestones for children her age. To assure all areas were observed, I allowed a week to monitor the assessment data for two checklists. 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Cognitive development is promoted through their children exploring objects through their five senses, exploring similaritiesRead MoreFinding an Affordable Childcare Program1126 Words   |  5 Pagesease your concern with your son development with vocabulary, social, and motor skills.   In this letter, I plan to address, three things you should look for in a childcare environment that supports your son s development, three factors that could contribute to atypical development at this age, and give my assessment of whether or not the child may exhibit a developmental delay and to note signs of a possible developmental delay, bearing in mind that teachers themselves cannot diagnose disabilities)Read MoreThe Importance Of Play And Its Effect On Cognition, Linguistics, And Pragmatics15 01 Words   |  7 PagesAssessment of Play Jimmy Kue Northeastern State University Abstract This paper explores the importance of play and its effect on cognition, linguistics, and pragmatics in infants and toddlers and how play can affect their social competence as preschoolers. 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Seminole Patchwork Essay Paper Example For Students

Seminole Patchwork Essay Paper Cross or sacred fire, arrow, zigzag, bird, wave, mountains and diamondback rattlesnake all have something in common. What do all of these names have in common? They are all names of Seminole patchwork designs. What exactly is patchworking? It can be defined as the process of sewing pieces of solid colored cloth together to make long rows of designs, which are then joined horizontally to other bands of cloth to form a garment (Downs, 1995, 88). This Native American artwork is closely associated with the Florida Seminoles. The history of this tribe and how they came to make patchwork garments is rather interesting. In making patchwork garments, things to be considered include how it is done (process), what elements of design are used, whom the garment is to be made for and who actually makes it. Presently, there are less artists in this craft and the future of patchwork may be at risk. Seminole patchwork has been done for over a century, and its beauty and uniqueness needs to be revealed and recognized by Americans. The Seminole Indians were not always located in Florida. In the early 19th Century the Seminoles lived in the cool areas of Georgia. They wore animals hides and furs to keep warm. This all changed in 1830, when President Andrew Jackson passed the Indian Removal Policy of 1830, which forced the Seminoles to flee to Florida. In fleeing to Florida they left behind their homes, some relatives who refused to leave and their cool climate. In Florida, there was no longer a need for the warm furs and hides and they turned to the use of cloth. In 1840, they disappeared into the Everglades and lived there in peace, with no influences from other tribes. The Everglades were rich with exotic items that were worth a lot in trade markets. Once a year, the Seminoles would take a voyage on the Miami River to Miami. In Miami they could trade items such as alligator hides and egret plumes for rolls of cotton cloth. The Seminoles would use the cotton to make various pieces of clothing. One year, a voyage could not be made to Miami to attain more cloth and the Seminoles were forced to use scraps of cloth, sewing them together to make a large piece of cloth or garment. These scrapped together garments were then called Taweekaache, better known as patchwork. (Westermark Many Bad Horses) These patchwork garments brought tourists to the lush, tropical setting of the Everglade area. Tourists flocked to see the Seminole Indians and to buy their patchwork pieces. The process of making these garments was rather slow and somewhat complicated (Blackard and West, Downs, 1995, 85). A Seminole patchwork requires the maker to take/cut many pieces of clothe and then sew them together. The process of sewing, cutting, sewing and so on results in the making of complex geometric designs. There is a six-step process that illustrates how patchwork is done. This process is that of Nea Dodson, a modern day patchwork artist. The pattern is very simple, but is one that is good to get your feet wet in patchmaking. This process is the same used by the original Seminoles. 1. Cut scraps into equal sized squares, making sure to be accurate. 2. ) Next, cut a neutral fabric into long strips, which are as wide as the scrap squares. 3. ) Sew the scrap squares between two strips of neutral fabric, like this. 4. ) Cut strips apart so you now have a rectangle made of three squares: a square of neutral, a scrap square and another square of neutral. It is important that the edges are straight and the two neutral sides are even. 5. ) Shift one rectangle down so that the top edge of the uppermost neutral square on the right is even with the top edge of the scrap square on the left. Sew the rectangles together. Keep adding rectangles in this manner. You will get a strip that looks like this. 6. ) Keep adding rectangles until you have a strip as long as you want. Turn the strip so that the scrap squares are all on point (standing on one corner). Trim the upper and lower corners off the neutral squares (see the dotted line in the first picture). The resulting piece of patchwork should look like this: Being a woman herself, Nea Dodson must know what it was like for the women of the Seminole tribe. All that cutting and hand sewing must have been very tedious. The beginning of mathematicsOnly those of special rank or stature then wore them. Originally this was not the case, all men owned one and it had no affiliation tied to it (Blackward and West). Later into the 19th Century and into the 20th Century, a patchwork jacket gathered at the waist and wrist was quite popular. In source nine you can see present day Chairman of the Seminole Tribe of Florida, James E. Billie wearing a patchwork jacket (Westermark -Bad Horses). James E. Billie is not the only present day Seminole to wear traditional patchwork garments, but the number of Seminoles who do not uphold the tradition of patchwork outweighs those who do. Seminole patchwork in the 90s has been somewhat disappointing. There was once a time when the art of sewing was the most important event in a young girls life and their mother, aunt, grandmother or other family member still loved to keep the tradition alive. Present day Seminole women have moved into the job market and do not have time to make the patchworks by hand. Instead they buy rolls of pre-made patchwork or already assembled outfits. Thus the history and tradition of patchworking slowly fades away with each passing year. Fortunately those like Effie Osceola, Irene Cypress and Pauline Doctor have taken the time to create new complex patterns and keep the old way of making patchwork garments alive in the 1990s. In source ten, eleven and twelve, you can see the work of Effie, Irene and Pauline respectively. It is easy to see the complexity of the patterns in comparison to those of early day patterns such as fire and rain. In source ten and twelve the use of metallic material is used giving the garments a flashier more modern day look, but at the same time retaining the orginial process of making patchworks (Downs, 1995, 115-117). In 1995-1996, Lee Tiger, a Public Relations Executive, held a Seminole patchwork exhibition in Berlin, Germany. This exhibition showcased the works of Seminole patchwork throughout time. Showing the progression from around the 1900s to now. This exhibition was held to create awareness of Seminole patchworks, but what exactly does the future hold for Seminole patchwork? (Westermark Bad Horses) This question is a good one, because present day Seminoles do not have an answer to this question. The women who know how to sew patchwork together are becoming rather old and they are losing eyesight and memory on how to do it. Seminole women in their forties or younger seem to not have an interest in making patchworks anymore. They recognize its importance not only as a mark of tribal identity but as a tangible link to their cultural heritage, (Downs, 1995, 118). Steps are being taken to keep the tradition alive. Schools are now teaching young girls how to sew and make patchworks, and cultural programs are being brought into several tribes to teach the same thing. These efforts should bring a new awareness to their heritage and Seminole patchwork will again thrive throughout the tribes. (Downs, 1995, 118-119) In a sense, it was beneficial for the Seminole Indians to be forced into Florida. If they were to remain in the cool regions of Georgia, then they might have worn furs and hides forever. Instead they were forced to make clothing out of cotton scraps and thus started a tradition known as patchwork. The Seminoles history was very vital to their heritage. When making these patchworks garments, things that were taken into consideration were the process, elements of design, who wears them and who makes them. The future of Seminoles may be at risk, but efforts through education and public relations hopefully will stop absolution of patchwork. Seminole patchwork has been done for over a century, and its beauty and uniqueness has been and further needs to be revealed and recognized by Americans. Patchwork has done more than just identify the people of the Seminole tribes: it has reflected their pride in their Indian heritage (Downs, 1995, 119).

Their Eyes Were Watching God Essay Thesis Example For Students

Their Eyes Were Watching God Essay Thesis Janies entire life is one of a journey. She lives through a grandmother, three husbands, and innumerable friends. Throughout is all, she grows closer and closer to her ideals about love and how to live ones life. Zora Neale Hurston chooses to define Janie not by what is wrong in her life, but by what is good in it. Janie changes a lot from the beginning to the end of Their Eyes Were Watching God, but the imagery in her life always conjures positive ideas in the mind of the reader. Janies life begins under the watchful eye of her grandmother. Her grandmother has given up her own happiness to raise Janie and her mother. We will write a custom essay on Their Eyes Were Watching God Thesis specifically for you for only $16.38 $13.9/page Order now Right away, it is obvious that Janies life is going to be different than her grandmothers. For starters, Janie has very different ideas about love than any other character. She may not be able to clearly define her thoughts, but the reader still sees that Janies ideas are romantic and full of sensuality. The first glimpse into the past that the reader sees involves Janie underneath a pear tree, watching the flowers bloom. The descriptive language (From barren brown stems to glistening leaf-buds; from the leaf-buds to snowy virginity of bloom 10) beautifully juxtaposed with complex thought (The rose of the world was breathing out smell. It . . . followed her. . . and caressed her . . . 10) lets the reader experience the same feelings that Janie does, even though she is not yet old enough to fully describe them herself. Janies grandmother is old and weak. She never had a person in her life who cared for her and truly wanted to look out for her well-being. As a result, she is frightened by Janies refusal to follow the mold, her refusal to marry for convenience instead of love. Janies grandmother describes herself as a cracked plate 19, showing that not even she has confidence in her own ability to be strong and weather adversity. Janie learns a very important lesson from her grandmother. Not a lesson to emulate, but one to avoid. She does not want to be a cracked plate, she is tall and blossoming and can see what she wants in her life. She does not get what she wants with Logan Killicks, her first husband. Janie married Logan because her grandmother wanted her to. Her grandmother could not understand why she did not love him, as he had sixty acres of land. Janie did not love him, and describes him as . . . some ole skullhead in de grave yard 13 and his house as a lonesome place like a stump in the middle of the woods . . . absent of flavor 20. Janies eyes are still full of pollen dust, and she cannot get her perfect vision of love out of her mind. Logan makes her do menial chores around the house, and treats her like a beast of burden. She prays for the day when she will be delivered from the life of tedium that she lives. She thinks that her prayers are answered when she first sees Joe Starks. In fact, she first sees him through a veil of her hair, and it is her long, luxurious hair that he is first attracted to. She thinks that he is a bee for her blossom 31. The initial description of him, . . . a cityfied, stylish dressed man with his hat set at an angle that didnt belong in those parts 26 immediately sets a firm image in the readers mind, so no one is surprised when Janie leaves ole skullhead and decides to marry Joe instead. She thinks that he represents the romantic ideal that she has been searching for. Soon, however, Janie sees that while Joe loves her beauty, he does not even see anything else that she has to offer. .u13da94bf9cd2cab140f70e19a0a0ace5 , .u13da94bf9cd2cab140f70e19a0a0ace5 .postImageUrl , .u13da94bf9cd2cab140f70e19a0a0ace5 .centered-text-area { min-height: 80px; position: relative; } .u13da94bf9cd2cab140f70e19a0a0ace5 , .u13da94bf9cd2cab140f70e19a0a0ace5:hover , .u13da94bf9cd2cab140f70e19a0a0ace5:visited , .u13da94bf9cd2cab140f70e19a0a0ace5:active { border:0!important; } .u13da94bf9cd2cab140f70e19a0a0ace5 .clearfix:after { content: ""; display: table; clear: both; } .u13da94bf9cd2cab140f70e19a0a0ace5 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u13da94bf9cd2cab140f70e19a0a0ace5:active , .u13da94bf9cd2cab140f70e19a0a0ace5:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u13da94bf9cd2cab140f70e19a0a0ace5 .centered-text-area { width: 100%; position: relative ; } .u13da94bf9cd2cab140f70e19a0a0ace5 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u13da94bf9cd2cab140f70e19a0a0ace5 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u13da94bf9cd2cab140f70e19a0a0ace5 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u13da94bf9cd2cab140f70e19a0a0ace5:hover .ctaButton { background-color: #34495E!important; } .u13da94bf9cd2cab140f70e19a0a0ace5 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u13da94bf9cd2cab140f70e19a0a0ace5 .u13da94bf9cd2cab140f70e19a0a0ace5-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u13da94bf9cd2cab140f70e19a0a0ace5:after { content: ""; display: block; clear: both; } READ: Inspector Calls Essay Summary When people ask her to make a speech, he cuts her off, taking the bloom off things 41. He views her as an ornament, nothing else, and he makes her bind her hair so that other men wont look at it. She never realized just how tied down she was by him until he dies. As soon as he takes his last breath, she . . . let down her plentiful hair. The weight, the length, the glory was there 83. With the releasing of her hair, Janie lets her soul out from behind the iron smile she has kept on her face to keep Joe happy. At this point in her life, Janie has decided that she no longer needs to please another person. She is still looking for her perfect pear-blossom world, however. She finds it in one of the most unlikely places. Tea Cake is younger than she, poorer than she, and can offer her nothing but love. Fortunately, all Janie needs is love. He doesnt want to use her as a mule, or as an ornament, or as anything but a person to love. This is not to say that their life together is completely without its share of fights and arguments, but they are both willing to sacrifice everything for each other. Janie is thankful fuh anything they came through together 158, and Tea Cake calls Janie mah wife and mah woman and everything else in de world Ah needs 119. When shes with Tea Cake, Janie allows her soul to crawl out from its hiding place 112, which is all she wants. Tea Cakes death reveals as much about his relationship with Janie as his life did. When he dies, Janie mourns in her overalls, because she was too busy feeling grief to dress like grief 180. Janie allows her friend to share her story, because she feels that she cannot tell it again. She doesnt need to. Janie has lived her life and survived her journey. Zora Neale Hurston closes off Their Eyes Were Watching God with one final, poignant image; Janie calling in her soul to come and see 184 the splendor of her life.