Marketing Spotlight Coca-cola Essay

1- What have been the cay success factors for COCA-COLA?From the text, it seems that the key success factors are summarized by trade Coca-Cola is seen as one of the founding fathers of the sophisticated day marketing model. They were among the pioneers of advertising techniques and styles use to capture an audience. Innovation It was apparent that the market was changing and in order to time lag up with these interchanges, Coca-Cola had to move from a adept message product to a enumerate beverage company.This was a major change because their past success was base on having one successful nub product. globalisation Technology is continu everyy changing business, and these ageless changes have been making it more executable and profitable for businesses to expand their operations globally in order to serve all different types of diverse markets around the world, Coca-Cola is fetching advantage of the large revenue opportunities perform possible by participating in a glob al market and now offers products in 200 countries around the world.2- Where is COCA-COLA unguarded? What should they watch for?global brand scheme and local, it must think global unless act local, now the effectiveness of TV ads is declining due to media fragmentation and use of devices uniform TIVO that let viewer zap commercials. line of achievement ads are that ad, which temporarily attracts the customers but doesnt say much about core places of the company or the product. An ad should describe a brands personality and foster driver, which drives the personality. Most of the recent ads just endorsed by celebrities dont much apologise about cokes value, in long stick out this may make people to forget what coke stand for. They should work to make values more fresh and relevant and study alternatives for communications strategies. They should find some other ways to enter some countries that COCA-COLA doesnt enter.3- What recommendations would you make to their senior marketing executives difference forward? What should they be sure to do with their marketing?Position it differently for event like refresher for a granger/ who is doing hard work in plowland to penetrate deep into Bottom of the pyramid. speak out global but act local. passage ads are that ad, which temporarily attracts the customers but doesnt say much about core values of the company or the product. An ad should describe a brands personality and value driver, which drives the personality.